How do I create a Brand/Content Benchmark?

Choose "My benchmarks" from the left navigation tab.
Click the "Create Benchmark" button on the upper right of the page.
Choose the "Manual" tab at the top.
Give a Title and Description to your benchmark and decide whether or not you would like to share it with your organization.
Select 1-2 values targets and click the "Submit" button.
You will then be taken back to "My benchmarks", where you will see your newly created benchmark. Simply click the eye icon to start using your new benchmark.

A brand or "Content" benchmark is useful if you have a piece of content that has performed well, that you would like to score additional content against, in order to measure up to the same of demographics, psychographics and/or ValuesVoice Signals.